New Digital Marketing Agency Services List for 2022

Digital marketing agency services are critical for the online growth of your business, attracting new customers, and improving brand recognition and awareness. It is important, however, to pick the right services provided by marketing agencies that suit your business goals.   

Developing an in-house digital marketing expert team is not financially feasible for many businesses. Thankfully, several digital marketing agencies with experienced and skilled experts can help you improve the online presence of your business at a fraction of the cost. 

Digital marketing agencies provide several services like SEO, website strategy, and link building, to name a few. However, the agency you hire must give you access to specific, tailor-made services geared to propel your business ahead of the competition. 

This post will discuss some of the most important new digital marketing services, choosing the best services that suit your business, and some of the best agencies to help you succeed online.    

What new services do digital marketing agencies offer?

The primary goal of digital marketing services is to optimize the online presence of your business, generate leads and ultimately convert them into paying customers. Implementing the right digital marketing strategy at the right time can help achieve all these business goals. 

Marketing strategies can help in business growth, but it is important to pick the right services that suit your business. 

Here are some of the new digital marketing agency services list, most pertinent in the current times. 

• Search engine optimization (SEO)
• Search engine marketing (SEM)
• Social media services
• Email outreach
• Website Strategy
• Content generation and optimization
• Link building
• Retargeting

1. Search engine optimization (SEO)

SEO is one of the core digital marketing agency services as it heavily affects your web marketing strategies. SEO ensures that your website is properly indexed on various search engines like Google and Bing so that customers searching for your services can find you easily. 

If your website has poor SEO, potential customers won’t be able to see any of your digital marketing efforts, and you will lose much business.

A digital marketing agency can help you optimize the content on your website so that it complies with the complex algorithms used by search engines and is pushed ahead of your competition. 

The SEO experts of a digital marketing agency are up to date with the latest criteria that search engines use to promote websites. They will help you modify the content on your website to take advantage of the various algorithms and help you rank consistently on the top of search pages. 

Experts at a digital marketing agency can fine-tune almost every aspect of your website content, like keywords, backlinks, internal links, and other local optimization strategies.  

2. Search engine marketing (SEM)

Search engine marketing or SEM involves using paid ads to place your website in front of your potential customers. SEM involves using a special type of advertising called pay-per-click or PPC ads. 

A digital agency providing SEM will help you identify and target high-performing keywords associated with your products and services. The digital marketing service will help you design PPC campaigns for various search engines, especially Google. 

You will need the expertise of a digital marketing agency to optimize the ads, target the right keywords and set a budget that gives you the best return on your investment.  

3. Social media services 

Social media has a tremendous power to help you build your brand and reach millions of potential customers. With over three billion people using some form of social media, there is a huge audience for almost any service or product. 

Social media marketing improves brand awareness by sharing quality content that promotes user engagement. A digital marketing agency can help you create suitable content that appeals to your business's target audience. 

Digital marketing companies also help you to advertise on social media platforms like Facebook or Instagram. The agency will also perform an in-depth analysis so your current social media presence and suggest running campaigns that improve your brand’s awareness amongst the target demographic. 

4. Email outreach

One of the oldest digital marketing services, email outreach is still very relevant in 2022. It is one of the best ways to generate organic leads and establish a rapport with your potential customers. 

A digital marketing agency will help you in an email outreach program by managing an email list, designing an effective email marketing campaign, and running analytics on the effectiveness of such campaigns. 

5. Website strategy

The website of your business is the online face of your business. As such, it is one of the most important aspects of your online presence that can drive customers to your products and services. 

A marketing agency will handle all aspects of your website development, from optimizing the content, load speeds, security, and stability. A good marketing agency can help improve the customer experience of your website and seamlessly guide them to buying your goods and services. 

A good website strategy is so important that by improving your website's user experience, you can grow organic traffic by almost 25%. 

6. Content generation and optimization 

The content is the backbone of your website. Quality content that adds value to the customers educates them and helps them when they are in need can help build brand awareness. It also helps to build solid customer relationships and establish your brand as a partner satisfying their needs. 

Good content is a subtle way of winning customers by providing value without directly targeting them through advertising. 

A good digital agency can help you design content that aims to answer your potential customer's questions establishing your brand as an authority on the subject. The main focus of content marketing is to create content that solves customer problems. 

Content marketing services often include creating optimized videos, blog posts, infographics, vlogs, and other social media posts. 

7. Link building 

Link building is an essential service provided by digital marketing companies. Incoming and outgoing links to and from your website can help search engines like Google determine your content's value.

It is important to spend time and resources to improve your website's worth in Google’s eyes as an authority website trusted by many. 

While it might sound simple to start building links to your website, the job is much more nuanced. Getting links back to your website from low-level or spammy websites can ruin your reputation and even attract penalties from Google. 

A reputable digital agency will help you find the best sites that allow guest posts and develop strategic linkbacks. 

8. Retargeting 

Retargeting is a great web marketing agency service that allows you to target customers who have visited your website but left without purchasing anything.

A digital agency will help you target these customers by dropping a small cookie onto their web browser so that they will see your ads every time they browse the internet. 

It is a great way to specifically target the ads to people who are already interested in your products or services, thereby increasing the chance of a conversion.  

How to choose the best digital marketing service? 

Digital marketing service providers are a dime a dozen on the internet. However, picking the best online marketing service that suits your business needs is crucial. 

Here are some of the most important factors to consider while choosing one of the best digital marketing services.

1. Define the digital marketing services you need 

Digital marketing services offer several services, as discussed in the last section. Not all businesses seeking the help of online marketing agencies are alike. It is, therefore, important to find the services that make more sense to your business rather than opting for ones that will have a lesser impact. 

It is important to meet your team, decide what aspects of your online business they need the most help with, and find a service with expertise. 

While many online marketing agencies do offer a full suite of digital services, you might not need all of them, and having a focused approach can bring more results and a better ROI. 

2. Pay attention to the agency’s reputation and history

Before you go for a web marketing service, it is crucial to know the type of work they have done in the past and the kind of success they have generated with their clients. An agency's portfolio can help you decide whether the agency has a proven track record of supporting brands like yours. 

Look at their clientele to understand how they have improved their marketing strategies and whether such improvements make sense to your business. It is equally important to pay attention to the agency's reputation online. Several review aggregator websites like clutch. co can help you with that. 

Some other aspects of a web marketing agency you should consider include:

• Any awards or recognition
• Noteworthy mention in news media
• Certifications and partnerships
• Time for which they have been providing service

3. Pay attention to their case studies 

Most digital service providers will have a dedicated page on their website detailing how they have achieved success with certain clients. So, check these case studies out before making any decision. 

While going through the case studies, pay special attention to the growth they achieved and the type of industry they have been helping. For instance, if you are in the healthcare business, it is better to choose an online marketing agency that has some experience in helping clients in that space.

4. The social media marketing authority of the service

Social media plays a huge role in the web marketing field these days. A web marketing service with expertise in managing social marketing campaigns can be a huge plus in your marketing efforts. Pick a service that has a strong social media presence and can run a robust campaign for your brand. 

Many web marketing agencies have special social media marketing teams to help you stand out from the competition. Pick a service that can design unique campaigns to improve your brand recognition and engagement on social media. 

5. Transparency 

It is crucial to pick a digital marketing service that offers complete transparency in their business. Stay away from services that don’t let you know their team members or locations explicitly. 

Before hiring any service, ensure that you have direct communication with the core team members. It is important to know what team members you will be working with and what their areas of expertise are before starting the collaboration. 

6. Pricing

Budget is one of the major factors to consider when hiring any marketing service for your business. Make sure that you understand the budgeting system of the agency before hiring it to help you in your campaigns. While some agencies charge you a flat fee and offer you a series of services, others might have special bundle packages.

It is important to know what your budget will look like in the long run before you decide to go with a particular service provider. 

What are the best digital marketing agencies in 2022?

While there is no shortage of online marketing agencies, it is important to pick one that is best suited for your business. Here are some of the best digital marketing services with the experience and expertise to take your business to the next level in 2022. 

1. Junto 

About the company

Junto is a full-service digital marketing company helping businesses improve their online marketing strategies, generate leads, and boost profitability. The agency has clients in various fields of business, from healthcare and fitness to finance and real estate. Junto has had some phenomenal success with over 348 corporate clients spread across 18 countries. 

The agency has a core team of 60 highly skilled employees that handle every aspect of your digital marketing needs. 

What services does it provide?

• Website design
• SEO
• Social media promotion
• Graphic design
• Website data management
• Affiliate marketing 
• Email marketing

Results they have gotten for their clients

Junto is one of the most successful digital marketing companies that has helped B2B and B2C companies boost their online presence. The companies that hire Junto see an average growth of 48% in their business, with an impressive reduction of 28% in customer acquisition costs. The agency also has an impressive conversion rate of 18%. 

Junto’s prestigious clients include Skello, Doctrine, and Airtron.

2. WebFX 

About the company

WebFX is an award-winning, full-service digital marketing agency that delivers performance-driven results for its clients. The agency has a team of expert online marketers, social marketing gurus, and SEO specialists. The agency has an impressive roster of clients in various fields, including healthcare, ecommerce, financial services, and real estate. 

It is one of the older digital marketing companies established in 1995 and has a team of over 250 dedicated full-time employees. 

What services does it provide?

• SEO
• Pay-per-click advertising
• Social media marketing
• Website design 
• Content marketing

Results they have gotten for their clients

After partnering with WebFx, an online marketplace called Furbo saw an impressive rise in conversion volume by almost 350% and a reduction in cost per acquisition of almost 55%.  

3. SmartSites  

About the company

SmartSites is a digital marketing service that helps small and medium-scale businesses with brand recognition, social media marketing, and search engine optimization. The agency has helped companies trump their competition and establish a strong online presence with great ROAS. 

The company was founded in 2011 and has a staff of about 35 people. The agency has some prestigious clients in the medical, ecommerce, and automotive sectors. 

What services does it provide?

• SEO
• Social media integration
• PPC advertising 
• Website design 
• Affiliate marketing 

Results they have gotten for their clients

SmartSites has helped design over 700 websites for their clients that have impressive security features and extremely fast loading speeds. The websites that the agency design has consistently outperformed their competition on every platform, from desktop to mobile and tablet screens. 

4. Volume Nine 

About the company

Volume Nine is one of the top digital marketing companies that has helped clients in various industries to rise above the competition. The data-driven campaigns that the agency helps you run can boost lead generation and profitability. 

The agency opened for business in 2006 and has its headquarters in Denver, CO. With more than 15 full-time employees, the agency has clients in the medical, healthcare, construction, law, and ecommerce sectors. 

What services does it provide?

• Search Engine Optimization (SEO)
• Website design
• Social media marketing
• Graphic design
• Website data management
• Affiliate marketing 

Results they have gotten for their clients

Cloud Nine recently helped an adventure company called Ashville Adventure Company. The agency developed a strong social marketing strategy for the company that boosted its ROAS by almost 430% and doubled the click-through rate. The client was also able to achieve a conversion rate that was almost triple that of the industry norm during the first year of the campaign. 

5. Power Digital Marketing Company

About the company

Power Digital is a data-driven marketing agency that is a one-stop shop for all your marketing strategies. With offices in New York, San Diego, and Washington, DC, it is one of the premier agencies in the country. The agency has clients in B2B and B2C spaces and offers integrated online marketing strategies.

The company started its operations in 2012 and currently has a team of over 50 full-time staff. 

What services does it provide?

• SEO
• PPC campaigns
• Social media marketing services
• Content marketing 
• Website data management
• Affiliate marketing 
• Email marketing

Results they have gotten for their clients

One of the most successful campaigns of Power Digital was for a company called TomboyX. The agency helped the client to improve their search engine rankings by almost 175%, with an impressive rise in organic traffic by over 50%. The agency has clients in various sectors, including healthcare and finance. 

Conclusion

Digital marketing services are key to the online success of any company. To succeed in today's competitive world, you must have a digital strategy to help you stay relevant and competitive. 

Businesses that hire digital marketing experts experience an increase in their brand recognition and brand value. With almost 55% of marketing done online, you must have a team of experts that can guide you through the process and help you make the right decisions.

Choosing the right digital marketing agency can do wonders for your business. They bring expertise in marketing and market research so that you can focus on the more important aspects of your business. 

Among the digital agencies we reviewed above, we recommend Junto as the overall best web marketing service in 2022. 

Our reason for picking Junto is simple- it is one of the top-performing agencies with clients worldwide. The team of experts at Junto has managed to elevate their client’s marketing efforts to new heights and crush competition. 

Junto’s marketing team stays on top of trends with their integrated digital marketing strategies, so you get the best possible results for every dollar you spend on your online marketing campaign. 

If you want to expand your online presence and get the best return on your investment, contact us today to discuss your business needs and goals.