Which Digital Marketing Jobs Are in High Demand in Los Angeles?

As the unemployment rate in California surges, many current residents are planning to move to “greener pastures.” However, before jumping ship and heading east, there’s one job market that continues to grow throughout the state – digital marketing. 

In fact, there’s a huge need for qualified, experienced digital marketing professionals. From web design and marketing strategists to SEO pros, there are plenty of opportunities in and around Los Angeles for individuals who have skilled, specialized talent in these fields. 

Do you want to know what type of positions you can find in the digital marketing realm? If so, keep reading for some of the most in-demand jobs currently available in Los Angeles. 

Related: About Junto

Marketing Strategist 

A marketing strategist is an individual who creates a comprehensive plan that is designed to help achieve the marketing objectives for their clients. In this role, you create a blueprint to obtain these marketing objectives. It is considered the “building block” of any effective marketing plan. 

In this role, you will conduct market research and ensure that the client’s resources (even when minimal) are used in the best possible way to achieve the best possible results and increase sales or meet other goals and objectives. 

Today, there’s a shortage of individuals who have the skills or ability to handle the breadth of this position. Not only are marketing strategists needed, but those with skills specific to different niches are more in-demand than ever before. 

Web Designer 

Today, web design and marketing work together to help build a professional presence for modern businesses. 

As a business owner, you likely know that creating, launching, and optimizing a business website is important. However, your target audience may never see it without marketing. Modern marketing efforts will ensure your website is advertised and shared in organic and paid ways to increase traffic to your site from the right audience. 

Unfortunately, skilled web designers are becoming scarcer, leaving it difficult for businesses to create the quality website they need to highlight the products and services they offer. 

Acquiring web design skills will put you in the perfect position to work for yourself, as a freelancer, or for one of the many marketing agencies in and around the Los Angeles area. 

Are you interested in joining the ranks of freelance marketing professionals? If so, Junto has the career opportunities you are searching for. Click here to learn more.

Graphic Designer 

Los Angeles is considered the creative hub of the world. It’s a vortex that pulls all types of creatives and innovators to the hills, beaches, and nearby mountains. Because of this, it makes it the perfect place for talented graphic designers to make a name for themselves. 

Text-based websites were enough to create a name for yourself online in the past. This is no longer the case. Today, graphic design works to optimize marketing efforts across every channel. In fact, it is a key element to building a professional brand.

Graphic designers play a huge role in creating consistent marketing collateral for businesses. This ensures brands are recognizable and helps clients and customers understand what is offered.  

Related: Graphic Design Consulting Services

Project Manager 

Marketing project managers plan, manage and execute projects related to various marketing campaigns. This is an all-encompassing position and involves several moving parts. You must have superior organizational skills to thrive in this position. 

Most marketing project managers will be required to manage multiple complex projects, guide a team to ensure work is being done and benchmarks are being met, and provide marketing oversight. 

SEO and SEM Specialist 

SEO (search engine optimization) and SEM (search engine marketing) work together to help ensure your website and presence are found when someone searches your name or the product or service you offer. 

The role of an SEO and SEM specialist is crucial to any bigger digital marketing strategy. Without this professional, optimizing websites, social media presences, and more would be impossible.  

SEO is all about acquiring and monitoring traffic patterns to determine what works and doesn’t, while SEM generates traffic through paid ads. These work together to create an effective strategy that increases website visitors and conversions. 

AI Specialist 

Artificial intelligence or AI is now considered an indispensable marketing tool for countless businesses. Some of the features that AI empowers in the marketing realm include:

• Chatbots
• Marketing analytics
• Machine learning
• Data mining
• Programming

Utilizing AI as part of a digital marketing plan helps deliver personalized messages to customers at the proper points in their lifecycle. With AI, it is also possible for marketers to find risk customers and target them by providing information that will encourage them to re-engage with the business. 

Being home to Silicon Valley, it’s clear that Los Angeles is a tech hub and a creative hub, making it the ideal location for anyone with AI skills that can be used for digital marketing needs. 

Conclusion 

Are you ready to learn more about what jobs are currently available in the digital marketing realm in Los Angeles? If so, consider some of these options:

• Junto hiring for freelance professionals in all digital marketing niches
• Leads Market offers the ability to share and add to your skillset

This is just an example of some of the companies currently hiring digital marketing professionals in Los Angeles. The fact is, you can probably find positions in the roles mentioned above at private businesses, as well, that want to handle these strategies in-house. 

Are you ready to spread your wings and find the right digital marketing jobs for you? If so, Junto has the career positions you are looking for. Contact us to learn about the latest opportunities here.

Related: Why Junto